In the world of commercial video and photography, we often work with incredible people who are experts in their field – but not necessarily seasoned on-screen performers. For business owners, CEOs, and spokespersons, the prospect of delivering lines directly to a camera can be daunting. Nerves can lead to a stiff delivery, forgotten lines, and ultimately, a less impactful message.

This is where the humble teleprompter becomes an indispensable tool. Far more than just a scrolling script, a teleprompter, when used correctly, is a confidence-builder and a performance enhancer. As experienced professionals at St Louis Commercial Video, we understand how to leverage this technology to ensure your non-professional talent shines, delivering your message with authenticity and authority.

Understanding the “Why”: The Psychological Advantage of the Teleprompter

Imagine trying to recall complex statistics, company initiatives, or a heartfelt message while simultaneously worrying about your posture, eye contact, and tone. It’s a recipe for mental overload. The teleprompter alleviates a significant portion of this pressure by providing a constant, reliable safety net.

• Reduces Memorization Stress: The most obvious benefit. Talent doesn’t need to commit every word to memory, freeing their mental energy to focus on delivery, inflection, and connecting with the audience.
• Ensures Accuracy and Consistency: For crucial messages, legal disclosures, or specific terminology, the teleprompter guarantees every word is delivered precisely as intended, reducing the risk of errors or misstatements.
• Maintains Eye Contact: A well-positioned teleprompter allows talent to look directly into the camera lens while reading, creating a sense of direct engagement and sincerity with the viewer. This is critical for building trust and rapport.
• Boosts Confidence: Knowing the script is right there, ready and waiting, dramatically reduces anxiety. This newfound confidence translates into a more natural, relaxed, and charismatic performance.
• Saves Time and Money: Less fumbling for words means fewer takes. This efficiency translates directly into reduced production time and, consequently, lower costs.

Setting the Stage for Success: Pre-Production and Teleprompter Prep

The effectiveness of a teleprompter isn’t just about turning it on; it’s about thoughtful preparation and execution.

1. Crafting a Conversational Script: This is paramount. A script written for the ear, not just the eye, will sound natural. Avoid overly formal language, long sentences, and complex jargon. Read it aloud yourself – if it sounds clunky to you, it will sound clunky on camera.
2. Pacing and Flow: We work with clients to ensure the script’s pace matches a natural speaking rhythm. This involves breaking up paragraphs, using punctuation effectively, and identifying natural pauses for breath and emphasis.
3. Font Size and Contrast: The text needs to be large enough and have sufficient contrast against the background for comfortable reading. Our prompter operators customize these settings for each individual’s comfort and vision.
4. Practice, Practice, Practice (But Not Memorize): Encourage talent to read through the script several times with the teleprompter. This familiarizes them with the flow, identifies any awkward phrasing, and allows them to get comfortable with theprompter’s rhythm. The goal isn’t memorization, but rather a smooth, almost unconscious reading.
5. Marking for Emphasis: We often suggest marking the script with cues for emphasis, pauses, or even smiling points. These subtle visual reminders on the teleprompter can guide the talent’s delivery.

On Set: Guiding Talent to a Flawless Performance

Even with perfect preparation, the on-set experience is crucial for success.

1. Comfort and Positioning: The teleprompter is positioned directly in front of the camera lens, ensuring the talent’s gaze appears to be aimed at the viewer. We meticulously adjust height and distance for optimal comfort and readability.
2. The Operator is Key: An experienced teleprompter operator is an unsung hero. They expertly control the scroll speed, matching it precisely to the talent’s natural speaking pace. They can subtly slow down if the talent stumbles or speed up if they’re moving quickly. This responsiveness is vital.
3. Initial Read-Through: Before hitting record, we always do a few practice runs with the teleprompter running. This allows the talent to get into a rhythm and for the operator to fine-tune the speed.
4. Focus on Connection, Not Perfection: We coach talent to focus on conveying their message and connecting with the audience, rather than obsessing over reading every single word perfectly. A slight deviation or natural pause is always preferable to a robotic delivery.
5. Breaks and Hydration: Taking short breaks and staying hydrated helps maintain focus and vocal quality, especially during longer shoots.
6. Trust Your Crew: We create a relaxed and supportive environment. Knowing that the video and photography crew is professional and there to help ease any concerns allows the talent to focus on their performance.

Beyond the Teleprompter: St Louis Commercial Video’s Holistic Approach

While the teleprompter is a fantastic tool, it’s just one component of a successful production. At St Louis Commercial Video, we understand that true image acquisition success comes from a comprehensive, expert approach.

Since 1982, St Louis Commercial Video has been a full-service professional commercial photography and video production company, providing businesses, marketing firms, and creative agencies in the St. Louis area with unparalleled marketing photography and video. We possess the right equipment and a creative crew with extensive service experience to ensure your image acquisition is not just successful, but exceptional.

We offer full-service studio and location video and photography, as well as comprehensive editing, post-production, and even licensed drone pilots for those unique aerial perspectives. Our team is adept at customizing your productions for diverse types of media requirements, ensuring your message resonates across all platforms. Repurposing your photography and video branding to gain more traction is another one of our specialties, allowing you to maximize your investment. We are well-versed in all file types and styles of media and accompanying software, staying ahead of the curve with the latest in Artificial Intelligence for all our media services.

Our private studio lighting and visual setup is perfect for small productions and interview scenes, providing a controlled and comfortable environment. Our studio is also large enough to incorporate props, allowing us to round out your set with elements that enhance your brand story. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. And yes, we can even fly our specialized drones indoors for those dynamic, close-quarter shots.

When you partner with St Louis Commercial Video, you’re not just getting a production company; you’re gaining a strategic partner dedicated to making your non-professional talent look and sound like seasoned pros, delivering your brand’s message with clarity, confidence, and compelling visual impact. Let us help you tell your story.

Contact

Mike Haller 314-913-5626 stlouiscommercialvideo@gmail.com

Private Studio 4501 Mattis Road St. Louis, MO 63128