Tag Archives: photography

Proven Ways Service Businesses Cut Video Costs—Without Cutting Quality

As a seasoned professional in commercial video and photography, I understand that investing in high-quality visual content is crucial for service businesses to stand out. However, I also recognize that budget constraints are a primary concern for many decision-makers. The good news is that strategic planning and smart execution can significantly reduce the costs of your video shoots without compromising the final product’s quality or impact.

Here are the top, expert-vetted strategies for service businesses to save money on video production:

1. Maximize Location Efficiency: Group Shoots and Location Scouting

One of the largest variables in video production costs is the time spent on location. Minimize this by adopting a disciplined approach:

Batch Content Production: Instead of planning multiple separate shoots for different needs (website, social media, internal training), plan one or two comprehensive shoot days. Group interviews, B-roll, and employee testimonials together. This saves on crew travel time, setup/teardown, and equipment rental days.
Strategic Location Selection: Prioritize locations that are visually rich and require minimal dressing or lighting modification. Utilizing your existing office, facility, or a client-friendly space can eliminate expensive location fees. Conduct thorough scouting beforehand to ensure the location is quiet and conducive to professional sound recording.
Permit Prudence: Know when a permit is truly necessary. Shooting on private property (with permission) is often free. Public spaces, however, can incur costs. A quick, guerrilla-style shoot may be possible for brief B-roll, but be mindful of professional regulations.

2. Streamline Pre-Production: Planning is the Ultimate Cost-Saver

The time spent in planning directly translates to time (and money) saved on set.

Detailed Storyboarding and Shot Lists: A complete, approved shot list and storyboard are your map. They prevent costly delays on set due to confusion or last-minute creative changes. Every crew member should know exactly what is being captured and why.
Script and Interview Preparation: Ensure all interview subjects are briefed and have approved key talking points. Unscripted interviews that ramble require exponentially more time in the editing room, which increases post-production costs.
Talent Management: When possible, utilize internal company leaders or employees as talent. This eliminates talent agency fees, casting costs, and the day rate for professional actors. Employees often offer more authentic, relatable representation of your service.

3. Smart Equipment and Crew Utilization: Right-Sizing the Production

A large crew and the most expensive gear are not always necessary for commercial success.

Match Equipment to Need: Resist the urge for “over-production.” A simple, compelling interview might only require a two-person crew (videographer and sound tech) and a modest lighting setup. Do not pay for a cinema camera package when a high-end mirrorless setup is sufficient for your delivery medium (e.g., social media).
Combine Roles Where Appropriate: For smaller shoots, look for a “hybrid” producer-videographer who can manage logistics while operating the camera, or a drone pilot who can also operate a ground camera.

4. Maximize Post-Production Efficiency: Repurposing and AI

The true value of your content is realized after the shoot. Strategic post-production is key to stretching your investment.

Repurposing Content is Non-Negotiable: Plan the shoot with the intent to create multiple pieces of content. One long interview can be edited into a 2-minute “About Us” video, five 30-second social media clips, and ten audiograms/quote graphics. This is the single most effective way to save on content creation over time.
Leverage Existing Assets: Incorporate existing, high-quality stills or brand graphics into your video. This reduces the need for new B-roll.
Embrace Artificial Intelligence: AI tools are revolutionizing post-production. They can significantly speed up tasks like initial transcription, subtitle generation, basic color grading, and even rough cuts, translating directly into lower editing labor costs.

Decision Guide — When to Use Studio vs. Your Location

Choose Studio if: tight schedule, multiple stakeholders, need absolute audio control, or you want a repeatable “look” for a series.
Choose Your Location if: process visuals matter (equipment, workspace), you need authentic staff interactions, or you’re telling client-site stories.
Hybrid: Interviews in studio for speed + half-day b-roll at your location for texture.

Indoor Drone? Yes, When It Adds Value

Specialized micro-drones can safely fly indoors to create dynamic establishing shots across lobbies, warehouses, labs, and training centers. The key to cost control is pre-visualization: plan the path, clear walkways, limit extras, and coordinate with facilities to avoid resets.

Compliance, Risk, and Brand Protection (cheap insurance)

Releases for every on-camera person (and products/logos where needed).
Client data: sanitize screens/whiteboards, enable privacy blur in post.
Voice & claims: legal-approved phrasing for “results may vary,” no unsubstantiated outcomes.
Accessibility: captions, contrast, readable font sizes—vital for regulated industries and broader reach.

Partner with St Louis Commercial Video for Image Acquisition Success

For decision-makers seeking successful, cost-effective image acquisition, partnering with an experienced, full-service provider is the ultimate strategy for value.

St Louis Commercial Video is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful image acquisition. As a full-service video and photography production corporation since 1982, we have worked with many businesses, marketing firms, and creative agencies in the St. Louis area for their marketing photography and video needs.

We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. St Louis Commercial Video can customize your productions for diverse types of media requirements. Repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types and styles of media and accompanying software, and we use the latest in Artificial Intelligence for all our media services, ensuring peak efficiency and modern results.

Our private studio lighting and visual setup is perfect for small productions and interview scenes, and our studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. We can even fly our specialized drones indoors for unique, dynamic shots.

Ready to maximize your visual content investment?

Would you like to schedule a consultation to discuss how we can customize a cost-effective video and photography package for your next campaign?

stlouiscommercialvideo@gmail.com

314-913-5626

Lights, Camera, No Anxiety: Mastering the Teleprompter for Confident On-Screen Talent

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In the world of commercial video and photography, we often work with incredible people who are experts in their field – but not necessarily seasoned on-screen performers. For business owners, CEOs, and spokespersons, the prospect of delivering lines directly to a camera can be daunting. Nerves can lead to a stiff delivery, forgotten lines, and ultimately, a less impactful message.

This is where the humble teleprompter becomes an indispensable tool. Far more than just a scrolling script, a teleprompter, when used correctly, is a confidence-builder and a performance enhancer. As experienced professionals at St Louis Commercial Video, we understand how to leverage this technology to ensure your non-professional talent shines, delivering your message with authenticity and authority.

Understanding the “Why”: The Psychological Advantage of the Teleprompter

Imagine trying to recall complex statistics, company initiatives, or a heartfelt message while simultaneously worrying about your posture, eye contact, and tone. It’s a recipe for mental overload. The teleprompter alleviates a significant portion of this pressure by providing a constant, reliable safety net.

Reduces Memorization Stress: The most obvious benefit. Talent doesn’t need to commit every word to memory, freeing their mental energy to focus on delivery, inflection, and connecting with the audience.
Ensures Accuracy and Consistency: For crucial messages, legal disclosures, or specific terminology, the teleprompter guarantees every word is delivered precisely as intended, reducing the risk of errors or misstatements.
Maintains Eye Contact: A well-positioned teleprompter allows talent to look directly into the camera lens while reading, creating a sense of direct engagement and sincerity with the viewer. This is critical for building trust and rapport.
Boosts Confidence: Knowing the script is right there, ready and waiting, dramatically reduces anxiety. This newfound confidence translates into a more natural, relaxed, and charismatic performance.
Saves Time and Money: Less fumbling for words means fewer takes. This efficiency translates directly into reduced production time and, consequently, lower costs.

Setting the Stage for Success: Pre-Production and Teleprompter Prep

The effectiveness of a teleprompter isn’t just about turning it on; it’s about thoughtful preparation and execution.

Crafting a Conversational Script: This is paramount. A script written for the ear, not just the eye, will sound natural. Avoid overly formal language, long sentences, and complex jargon. Read it aloud yourself – if it sounds clunky to you, it will sound clunky on camera.
Pacing and Flow: We work with clients to ensure the script’s pace matches a natural speaking rhythm. This involves breaking up paragraphs, using punctuation effectively, and identifying natural pauses for breath and emphasis.
Font Size and Contrast: The text needs to be large enough and have sufficient contrast against the background for comfortable reading. Our prompter operators customize these settings for each individual’s comfort and vision.
Practice, Practice, Practice (But Not Memorize): Encourage talent to read through the script several times with the teleprompter. This familiarizes them with the flow, identifies any awkward phrasing, and allows them to get comfortable with theprompter’s rhythm. The goal isn’t memorization, but rather a smooth, almost unconscious reading.
Marking for Emphasis: We often suggest marking the script with cues for emphasis, pauses, or even smiling points. These subtle visual reminders on the teleprompter can guide the talent’s delivery.

On Set: Guiding Talent to a Flawless Performance

Even with perfect preparation, the on-set experience is crucial for success.

Comfort and Positioning: The teleprompter is positioned directly in front of the camera lens, ensuring the talent’s gaze appears to be aimed at the viewer. We meticulously adjust height and distance for optimal comfort and readability.
The Operator is Key: An experienced teleprompter operator is an unsung hero. They expertly control the scroll speed, matching it precisely to the talent’s natural speaking pace. They can subtly slow down if the talent stumbles or speed up if they’re moving quickly. This responsiveness is vital.
Initial Read-Through: Before hitting record, we always do a few practice runs with the teleprompter running. This allows the talent to get into a rhythm and for the operator to fine-tune the speed.
Focus on Connection, Not Perfection: We coach talent to focus on conveying their message and connecting with the audience, rather than obsessing over reading every single word perfectly. A slight deviation or natural pause is always preferable to a robotic delivery.
Breaks and Hydration: Taking short breaks and staying hydrated helps maintain focus and vocal quality, especially during longer shoots.
Trust Your Crew: We create a relaxed and supportive environment. Knowing that the video and photography crew is professional and there to help ease any concerns allows the talent to focus on their performance.

Beyond the Teleprompter: St Louis Commercial Video’s Holistic Approach

While the teleprompter is a fantastic tool, it’s just one component of a successful production. At St Louis Commercial Video, we understand that true image acquisition success comes from a comprehensive, expert approach.

Since 1982, St Louis Commercial Video has been a full-service professional commercial photography and video production company, providing businesses, marketing firms, and creative agencies in the St. Louis area with unparalleled marketing photography and video. We possess the right equipment and a creative crew with extensive service experience to ensure your image acquisition is not just successful, but exceptional.

We offer full-service studio and location video and photography, as well as comprehensive editing, post-production, and even licensed drone pilots for those unique aerial perspectives. Our team is adept at customizing your productions for diverse types of media requirements, ensuring your message resonates across all platforms. Repurposing your photography and video branding to gain more traction is another one of our specialties, allowing you to maximize your investment. We are well-versed in all file types and styles of media and accompanying software, staying ahead of the curve with the latest in Artificial Intelligence for all our media services.

Our private studio lighting and visual setup is perfect for small productions and interview scenes, providing a controlled and comfortable environment. Our studio is also large enough to incorporate props, allowing us to round out your set with elements that enhance your brand story. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. And yes, we can even fly our specialized drones indoors for those dynamic, close-quarter shots.

When you partner with St Louis Commercial Video, you’re not just getting a production company; you’re gaining a strategic partner dedicated to making your non-professional talent look and sound like seasoned pros, delivering your brand’s message with clarity, confidence, and compelling visual impact. Let us help you tell your story.

Contact

Mike Haller 314-913-5626 stlouiscommercialvideo@gmail.com

Private Studio 4501 Mattis Road St. Louis, MO 63128

Ask With Purpose: 42 Questions That Make Business Video Interviews Work Harder

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Great business interviews do more than capture quotes—they surface proof. The right prompts unlock stories that buyers trust, employees rally around, and stakeholders remember. After decades producing interviews for organizations across industries, we’ve learned that outcomes hinge on three things: preparation, sequencing, and questions designed for use in edit.

Below is a practical, field-tested blueprint you can hand to your producer or internal team to create interviews that are candid, brand-safe, and commercially effective.

Start With Strategy (so your questions have a job)

Define the job of the interview before you write a single question.

Audience: Who must be convinced (CFO, operator, buyer, recruit, regulator)?
Objective: Move someone to do what next (schedule a demo, sign, adopt, renew, comply)?
Channels: Where will it run (product page, sales deck, recruiting, training, social)?
Claims to prove: What 2–3 points need evidence (time saved, risk reduced, quality improved)?
Constraints: Legal/compliance, locations, who can be on camera, what can be shown.

Translate those answers into a story spine you’ll guide every interviewee through:

Credibility → 2) Stakes → 3) Choice → 4) Execution → 5) Outcomes → 6) Advocacy

The 42-Question Bank (organized for business use)

Use these as modular prompts. Ask one idea per question. Leave a second of silence after good answers—people often add the best detail after the pause.

A) Establish Credibility (5)

Please state your name, title, and what success looks like in your role.
What does your organization do, and who benefits most from your work?
Which metrics are you accountable for (revenue, cost, quality, safety, cycle time)?
Where were you in your growth or change cycle when this became urgent?
What made this initiative a now-not-later priority?

B) Make the “Before” Tangible (6)

What did “a normal week” look like before we addressed this?
What had you already tried, and why didn’t it stick?
Who felt the pain most (customers, staff, leadership), and how did it show up?
What risks were accumulating (brand, compliance, operational, financial)?
What was the cost of doing nothing for another quarter?
Summarize the old state in one sentence.

C) Why You Chose This Solution/Vendor (6)

What criteria were on your shortlist when you evaluated options?
Which alternatives did you compare, and how did you weigh trade-offs?
What concerns or objections did you have, and how were they resolved?
What did our discovery or proposal surface that others missed?
How did our approach reduce risk or internal workload?
In one line, the deciding factor was ___.

D) Execution & Change Management (7)

What did kickoff look like—clarity of owners, timelines, approvals?
Describe the production or implementation experience from your side.
Tell me about a curveball and how the team handled it.
Where did we save you time, budget, or coordination effort?
How did we protect brand/compliance while moving fast?
What did your people say after day one on set (or week one in rollout)?
If you were advising a peer, how should they prepare to get the most value?

E) Outcomes & Evidence (7)

What changed first—what early win told you this was working?
Quantify results if you can (conversion, leads, cycle time, training completion, incident rate, NPS, brand lift).
Which outcome mattered most to leadership—and why?
What did end users or customers notice and repeat back to you?
How does this compare to previous vendors or internal attempts?
What single result would have justified the investment by itself?
If this disappeared tomorrow, what would break?

F) Vertical/Use-Case Specifics (pick 3–5)

Manufacturing/Operations:
32. What defects, downtime, or rework did this help reduce?
Healthcare/Life Sciences:
33. How did we handle PHI, consent, or on-site clearance?
SaaS/Tech:
34. What adoption or time-to-value did you see across teams?
Construction/Field Services:
35. How did we capture sites safely and with minimal disruption? (We can fly specialized drones indoors when appropriate.)
Professional Services/Finance:
36. How did we navigate approvals and protect sensitive information?

G) Advocacy & Future (6)

What would you tell a CFO who’s skeptical about ROI?
What would you tell a compliance or legal lead about risk management?
Would you recommend us—why, and to whom?
What should a new client know on day one to accelerate success?
Where will you expand this next (more teams, markets, use cases)?
Finish this: “Working with St Louis Commercial Video is like ___.”

Sequencing That Keeps Energy High

Start with easy credibility questions, then escalate to stakes.
Move into choice once trust is built, then execution while memory is fresh.
Save outcomes and soundbites for last; people get more confident as they talk.
Capture b-roll immediately after the interview while access and momentum are intact.

On-Camera Coaching (protect authenticity without scripting)

Answer with context: “Before we partnered with St Louis Commercial Video, we…”
Plain language beats jargon; define acronyms once for captions.
Present tense adds energy: “This reduces training time by…”
Posture and pacing: shoulders relaxed, chin level, pause before key phrases.
Wardrobe: avoid tight patterns and unapproved logos; bring one backup option.

Production Craft Notes (the details your audience actually sees)

Audio: Dual-system sound (lav + boom). Check levels every setup and capture room tone.
Lighting: Key/fill/rim for separation; add negative fill to sculpt; practicals for depth.
Backgrounds: Choose environments that say something about the work; secure clearance for any third-party marks.
Motion: Use controlled dolly moves or, where appropriate, fly specialized drones indoors for dynamic establishing shots—safely and legally.
Continuity: Keep a quick log of strong quotes and matching b-roll needs for the edit.

AI-Accelerated Post (speed without spin)

Use AI to remove friction, not fabricate claims.

Automated transcription for paper edits and fast selects.
Smart cleanup (um removal, gentle noise reduction) to preserve natural voice.
Brand-matched captions and color pipelines for consistency and accessibility.
Cutdown automation to deliver 15/30/60/120-second versions in square/vertical for social and sales.
Provenance and releases tracked; disclose any generative elements (e.g., background extensions) when used.

Distribution & Measurement (so the asset actually sells)

Owned: Product/pricing pages, case studies, onboarding. Include transcripts for search.
Sales enablement: Captioned versions plus a time-coded summary of claims for reps.
Lifecycle: Insert 30–45 sec cuts into nurture streams and renewal plays.
Paid & social: Hook in the first 2–3 seconds; strong thumbnail with a quote; single CTA end card.
Events/PR: 10–15 sec punch quotes for booths, analyst briefings, award entries.
Measure: Plays, completion, meeting-set rate, assisted conversions, influenced pipeline. Refresh annually or when metrics plateau.

Print-Ready Checklists

Pre-Production

Audience, objective, claims defined and approved
Interviewee brief sent; wardrobe/location confirmed
Releases and permissions cleared; compliance path mapped
Question set tailored to role and vertical
Shot list for b-roll, including access and safety notes

Day-Of

Redundant audio; lighting built for separation
Quiet set; signage for privacy
Continuity log started; note pull-quotes
Layered b-roll: wide → medium → tight → reactions

Post

Transcribe; paper edit against story spine
AI-assisted cleanup, captions, color; QC pass
Master + cutdowns + aspect ratio variants
Distribution plan with KPIs; analytics tags applied

About St Louis Commercial Video

St Louis Commercial Video is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful image acquisition. We offer full-service studio and location video and photography, as well as editing, post-production and licensed drone pilots. St Louis Commercial Video can customize your productions for diverse types of media requirements. Repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types and styles of media and accompanying software. We use the latest in Artificial Intelligence for all our media services. Our private studio lighting and visual setup is perfect for small productions and interview scenes, and our studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. We can fly our specialized drones indoors. As a full-service video and photography production corporation, since 1982, St Louis Commercial Video has worked with many businesses, marketing firms and creative agencies in the St. Louis area for their marketing photography and video. When you’re ready to turn interviews into measurable business outcomes, we’re ready to roll.

stlouiscommercialvideo@gmail.com

314-913-5626

Organizing Your Video Crew for Aerial and Ground Shooting: A Strategic Guide for Professional Productions

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In today’s multimedia-driven landscape, combining aerial and ground footage is no longer just a luxury—it’s a standard for delivering impactful, cinematic-quality video content. Whether you’re capturing a sweeping aerial view of a corporate facility or tightly framed ground-level interviews, organizing your crew efficiently is critical to maximizing production value and staying on schedule.

At St Louis Commercial Video, we’ve spent decades perfecting the craft of integrating drone and ground videography into cohesive, high-performance productions for businesses, marketing firms, and creative agencies. Below, we share insights into how to properly plan and organize your team for a seamless and professional shoot that blends these two vital perspectives.

1. Pre-Production Planning: Define Goals and Logistics Early

A successful aerial and ground production begins well before the cameras roll. Start by identifying the key deliverables—are you showcasing a large-scale construction project, capturing branded lifestyle content, or conducting interview segments with environmental B-roll?

Early in the planning phase:

Define which elements will be shot from the air vs. the ground.
Conduct a location scout to assess FAA compliance, line-of-sight concerns, and sun paths.
Build a shot list that outlines timing, equipment, and camera crew responsibilities.
Coordinate timing between drone flight windows and ground scenes to avoid unnecessary downtime or overlap.

2. Crew Roles: Who Does What, When, and Where

It’s essential to have a clearly defined crew structure, especially when coordinating ground and aerial units simultaneously. A typical setup may include:

Director of Photography (DP): Oversees the overall look, lighting, and shot continuity across ground and drone work.
Camera Operators (Ground): Capture stabilized movement, interview setups, or motion-controlled sequences.
Drone Pilot & Visual Observer: Licensed and insured professionals responsible for executing flight paths safely and in compliance with regulations.
Grip and Gaffer Team: Set up lighting, flags, reflectors, and secure equipment both indoors and out.
Production Assistant (PA): Manages talent, maintains timing, and supports quick transitions between aerial and ground setups.

Communication is key—radios or synced production apps can ensure real-time updates between ground and aerial crews.

3. Synchronizing Aerial and Ground Shots for Story Continuity

Combining aerial and ground perspectives enhances storytelling, but only if the footage feels unified. Ensure:

Color profiles and camera settings match across all devices (LOG formats, frame rates, white balance).
Visual transitions—such as dolly shots that lead into drone lifts or flyovers that reveal a ground-level subject—are planned in advance.
Use establishing aerial shots to open scenes and contextualize the ground footage that follows.

4. Technical Considerations for Mixed-Environments

Shooting indoors and outdoors in the same day requires adaptable gear and planning:

Use drones with propeller guards and precise stabilization for indoor flight, such as in factories, warehouses, or convention centers.
Prep ground cameras with ND filters and variable light setups for changing conditions.
Always have backup media, batteries, and a clean power source—especially when working in remote locations.

If weather becomes a factor, have an indoor shooting contingency plan ready, particularly for critical interviews or product showcases.

5. Post-Production: Editing for Maximum Impact

Once your footage is captured, the post-production process is where your ground and aerial content is integrated into a polished final product. Key tips:

Use motion graphics to bridge ground and aerial segments.
Leverage AI-assisted editing tools for color grading, stabilization, and object tracking across both types of footage.
Add voiceovers or ambient soundbeds to keep transitions smooth and cohesive.

Trust St Louis Commercial Video for Complete Production Solutions

At St Louis Commercial Video, we specialize in seamlessly blending ground and aerial video to deliver cinematic, brand-elevating results. As a full-service professional commercial photography and video production company, we’ve been trusted since 1982 by businesses, marketing firms, and creative agencies across the St. Louis region.

We offer:

Studio and on-location production with expert camera crews and operators.
Licensed drone pilots for high-end aerial imaging, including the ability to fly specialized drones indoors.
Editing and post-production using the latest in AI-enhanced tools.
A fully equipped private studio for controlled lighting and set design—perfect for small productions or interview scenes.

Our team understands how to repurpose your photography and video branding for ongoing marketing impact, and we’re fluent in all file types, platforms, and delivery formats to meet your unique media needs.

Let us help you organize your next shoot—from sky to studio—with the confidence and creativity your brand deserves.

Ready to elevate your visuals with a production partner that understands every angle—ground to air?
Contact St Louis Commercial Video today.

Mike Haller 314-913-5626 stlouiscommercialvideo@gmail.com

Private Studio 4501 Mattis Road St. Louis, MO 63128

Lights, Camera, Engagement! Proven Production Techniques to Make Your Marketing Videos More Fun and Memorable.

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In today’s fast-moving digital marketplace, grabbing and holding your audience’s attention is more challenging than ever. Whether you’re creating brand awareness content, a product explainer, or a social media promo, the key to success lies in producing marketing videos that are not only informative but also entertaining and emotionally resonant.

At St Louis Commercial Video, we understand that engagement is the new currency of video marketing. Fun doesn’t mean sacrificing professionalism — it means infusing your video with energy, personality, and thoughtful execution. Here are production techniques that can help elevate your next marketing video from average to unforgettable.

1. Use Relatable Scenarios and Real People

Audiences connect with stories they recognize. Filming real customers, employees, or clients in authentic scenarios creates a human connection that scripted actors sometimes can’t replicate. Candid interviews, testimonials, or behind-the-scenes glimpses build trust and show the personality of your brand.

Pro Tip: Keep it conversational. Overly scripted dialogue can come off as stiff or insincere. Encourage natural responses and edit for clarity and brevity later.

2. Incorporate Motion Graphics and Animation

Dynamic text overlays, animated icons, and kinetic typography can add visual interest and clarify complex ideas. Motion graphics are especially useful in explainer videos, where they help retain attention and reinforce key messaging.

Pro Tip: Use animation to transition between scenes instead of static cuts — it keeps the pace light and energetic.

3. Add Playful Elements Without Distracting from the Message

Subtle humor, visual metaphors, clever transitions, or fun props can liven up your video while still aligning with your brand identity. Think of small moments — a wink from a customer, a sudden camera zoom, or a pop-up fun fact — that make the viewer smile.

Pro Tip: Timing is everything. Keep humor punchy and brief to avoid undercutting the message.

4. Utilize Multiple Camera Angles and Creative Shots

Static talking heads can wear out your audience quickly. Using a variety of camera angles — wide shots, close-ups, over-the-shoulder — adds visual diversity. Drone footage, gimbals, and slider shots offer smooth motion and cinematic quality that elevates your production.

Pro Tip: Match your visual style to the energy of your message. A high-energy campaign may benefit from quick cuts and sweeping shots, while an intimate brand story may shine with slower, steadier footage.

5. Leverage Music and Sound Design

Music sets the tone. A good soundtrack can evoke emotion, emphasize pacing, and guide viewers through your story. Sound effects, when used subtly, also enhance engagement by adding a tactile realism or reinforcing on-screen action.

Pro Tip: Always license music legally, and adjust volume levels so music supports — not competes with — your narration or dialogue.

6. Break the Fourth Wall

One of the fastest ways to create an engaging video is to have your subject directly address the viewer. This “breaking the fourth wall” technique feels personal and invites the audience into the conversation.

Pro Tip: Pair this technique with tight close-ups and direct eye contact for maximum impact.

7. End with a Strong Call to Action

Even the most engaging video falls flat if it lacks a purpose. Encourage viewers to take the next step — whether that’s visiting your website, signing up for a service, or contacting your team. A clear and upbeat CTA keeps the momentum going.

Why Work With St Louis Commercial Video?

Since 1982, St Louis Commercial Video has partnered with businesses, marketing firms, and agencies across the St. Louis region to create fun, impactful, and brand-boosting marketing videos. We are a full-service professional commercial photography and video production company with deep experience in both studio and location shoots. Our private studio offers customizable lighting, space for props, and interview setups that enhance every scene.

We provide expert editing, post-production, and licensed drone operations — including indoor drone capabilities. From creative concepting to sound and camera operators, we have everything you need to bring your vision to life. Plus, we use the latest in Artificial Intelligence tools to repurpose your media across platforms and increase ROI on every project.

Whether you’re producing a corporate sizzle reel, a social media short, or a testimonial campaign, St Louis Commercial Video has the right gear, team, and creativity to make it fun — and successful.

Let’s make your next marketing video not just seen, but remembered.

stlouiscommercialvideo@gmail.com

314-913-5626

Editing Video Interviews: Adding B-Roll Is Easier Than You Think

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In the world of professional video production, editing video interviews is a critical component of storytelling. While a well-shot interview provides the foundation, incorporating B-roll footage enhances the visual experience, maintains viewer engagement, and adds depth to the message. Many decision-makers in photography, marketing, and video production believe integrating B-roll is a complicated process, but with the right planning and expertise, it’s easier than you think. Here’s how you can effectively add B-roll to your interview footage to create dynamic and engaging content.

While static B-roll is useful, incorporating subtle motion like slow zooms or pans can add polish.

Why B-Roll Matters in Interview Videos

B-roll serves as a vital storytelling tool, complementing the primary A-roll (interview footage) by:

Enhancing Visual Appeal: Breaking up long talking-head shots with supporting visuals prevents monotony and keeps viewers engaged.
Providing Context: B-roll helps illustrate the subject’s points, reinforcing key messages with real-world visuals.
Improving Flow and Pacing: Smooth transitions between A-roll and B-roll make the video feel seamless, enhancing overall watchability.
Covering Jump Cuts: If you need to edit out filler words, pauses, or errors in an interview, B-roll can serve as a seamless transition to maintain fluidity.

How to Select the Right B-Roll

The effectiveness of B-roll depends on its relevance to the interview content. When selecting or capturing B-roll, consider:

Story Alignment: Choose footage that directly supports what’s being said in the interview.
Emotional Impact: B-roll should enhance the emotional tone of the interview, whether it’s serious, inspirational, or lighthearted.
Diversity of Shots: Utilize a mix of close-ups, mid-range shots, and wide angles to add variety.
Action-Oriented Clips: Footage that shows the interview subject in action—such as demonstrating a product, interacting with clients, or working in their environment—adds authenticity.

Techniques for Seamless B-Roll Integration

Incorporating B-roll effectively requires careful planning and a strong understanding of editing techniques. Here are some professional strategies:

1. Plan Ahead During Production

If possible, capture B-roll footage while filming the interview. This ensures consistency in lighting, resolution, and framing. Pre-production planning can identify the types of supplementary footage needed based on the interview topic.

2. Use Natural Transition Points

Look for moments in the interview where the subject mentions specific places, people, or actions. These points are ideal for cutting away to B-roll footage while keeping the dialogue intact.

3. Maintain Audio Continuity

When adding B-roll, keep the interview audio running in the background. This maintains narrative coherence and avoids a disjointed feel.

4. Apply Motion and Effects Thoughtfully

While static B-roll is useful, incorporating subtle motion like slow zooms or pans can add polish. However, avoid excessive effects that distract from the core message.

5. Optimize for Different Platforms

Consider how the video will be used—whether for social media, websites, or broadcast. Editing variations may be needed for different formats to ensure the best impact.

How St Louis Commercial Video Can Help

At St Louis Commercial Video, we specialize in producing high-quality commercial photography and video content that aligns with your marketing goals. As a full-service professional video production company, we provide:

Studio and On-Location Filming: Whether you need a controlled studio setting or a dynamic on-site shoot, we have the expertise and equipment to deliver.
Expert Editing and Post-Production: Our team seamlessly integrates B-roll into your interview footage to enhance storytelling and professionalism.
Licensed Drone Pilots: We offer aerial and even indoor drone footage to add unique perspectives to your projects.
Custom Interview Studio Setup: Our private studio provides the perfect environment for professional interviews, complete with high-quality lighting and sound.
Versatility Across Media Formats: We are well-versed in all file types and media styles, ensuring compatibility across platforms and marketing strategies.

Since 1982, St Louis Commercial Video has worked with businesses, marketing firms, and creative agencies throughout St. Louis, helping them create compelling visual content that resonates with their audience. Whether you need a full-scale production or expert editing for your next interview video, we have the skills, equipment, and creative insight to bring your vision to life.

Contact us today to learn how we can enhance your video production with expertly crafted B-roll integration!

stlouiscommercialvideo@gmail.com

314-913-5626

Easy Steps to Plan Your Training Video Production

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Creating a training video can be a powerful way to communicate valuable information to your employees, clients, or customers. Whether you’re showcasing a new process, demonstrating a product, or explaining your company’s values, a training video offers a clear, engaging way to convey complex ideas. However, creating an effective training video requires careful planning, coordination, and the right team to ensure the message is communicated clearly and effectively.

Whether you’re shooting in a studio or on-location, the environment should complement the content.

In this article, we’ll walk you through the essential steps to planning a successful training video production. These steps will guide you from pre-production through to post-production, ensuring your video achieves its objectives.

1. Define the Goal and Audience

The first step in any video production is to define the purpose of the video and the audience you want to reach. Is the training video meant to onboard new employees? Educate customers on how to use a product? The more specific you are about the goal, the better the outcome will be.

Understanding your audience is equally important. What’s their level of knowledge about the subject? Are they looking for a deep dive into a topic or just a quick overview? Tailoring your content to the audience ensures the video is relevant and impactful.

2. Create a Script or Outline

Once you know your objective and audience, the next step is to create a script or outline. This is a crucial stage where the structure and flow of the video are established.

For a training video, the script should cover all the key points that need to be communicated. Be sure to break it down into sections, with each part clearly outlining what’s going to be covered. This makes the video easier to digest for the audience. The script should also incorporate any visual or graphic elements you want to include, such as on-screen text, animations, or diagrams.

3. Choose the Right Location and Equipment

Choosing the right location is vital for setting the tone and ensuring high production value. Whether you’re shooting in a studio or on-location, the environment should complement the content. The setting should be clean, uncluttered, and conducive to clear communication.

At St. Louis Commercial Video, we offer a private studio with lighting and visual setups perfect for small productions and interview scenes. Our large studio can even accommodate props to round out your set and help create an immersive learning environment. For on-location shoots, we have extensive experience working in a wide variety of settings, including offices, factories, and more.

In addition to location, having the right equipment is key to producing high-quality training videos. This includes cameras, lighting, sound equipment, and editing software. Our team at St. Louis Commercial Video is equipped with the latest tools to ensure your training video looks professional and polished. We can also fly specialized drones indoors for dynamic aerial shots.

4. Pre-Production Planning

Pre-production is where you plan all the details for your video shoot. This includes securing the necessary permits, scheduling crew members, and organizing the props, costumes, and any additional materials needed for the production. You’ll also want to create a shooting schedule that outlines what shots will be captured and in what order.

A solid pre-production plan will save time on the day of the shoot and ensure everything goes smoothly. Make sure to communicate clearly with your team about their roles, expectations, and timelines.

5. Filming the Training Video

The filming stage is where everything comes together. The director, camera operators, sound engineers, and other crew members will collaborate to capture the footage according to the plan.

At St. Louis Commercial Video, we provide sound and camera operators, as well as the equipment necessary for a successful shoot. Whether it’s a simple interview or a complex multi-location production, we have the experience and resources to handle it all.

6. Editing and Post-Production

Once filming is complete, the editing process begins. This is where the raw footage is turned into a cohesive video. Editing involves cutting unnecessary footage, adding transitions, inserting graphics or text, and adjusting the sound. This is also the stage where you can integrate any special effects, animations, or on-screen prompts to enhance learning.

Our team at St. Louis Commercial Video is well-versed in all file types and styles of media, ensuring that the final product is compatible with your preferred platform or distribution method. We also specialize in repurposing video and photography content, so you can maximize the value of your training materials across various channels.

7. Review and Final Adjustments

Before delivering the final training video, it’s important to review the video to ensure it meets the objectives and resonates with the audience. Get feedback from key stakeholders and make any necessary revisions. If your training video includes instructional material, it’s essential to verify that all information is accurate and easy to follow.

8. Distribution and Tracking Effectiveness

Once your video is finalized, it’s time to distribute it to your audience. Depending on your needs, this might involve uploading it to your internal learning management system (LMS), hosting it on a website, or sharing it via email. Consider tracking the effectiveness of your training video by monitoring engagement and feedback.

Why Choose St. Louis Commercial Video?

At St. Louis Commercial Video, we’ve been providing professional photography and video production services since 1982. Our experienced team is dedicated to creating top-quality videos that meet your corporate needs, from training materials to promotional content.

We offer full-service studio and location video and photography, along with editing, post-production, and licensed drone pilots. Our private studio features customizable setups perfect for small productions and interview scenes, and we can even accommodate props to enhance your set. Whether you need a custom interview studio or a full production team, we’ve got you covered. We’re experts in repurposing photography and video branding to help you gain more traction across various platforms.

Let St. Louis Commercial Video be your trusted partner in creating successful training videos that engage and educate your audience. With the right equipment and creative crew, we ensure every production is executed with precision and professionalism. Contact us today to start planning your next video production!

stlouiscommercialvideo@gmail.com

314-913-5626

The Pros and Cons of Different Video Production Interview Styles

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In the world of corporate video production, interviews are often the backbone of content creation. Whether it’s for marketing, internal communications, or customer testimonials, the style of interview you choose will significantly impact the overall effectiveness and engagement of your video. Different styles serve different purposes, and each has its unique advantages and challenges. In this blog post, we will explore the pros and cons of various video production interview styles to help you make an informed decision for your next project.

With two cameras, you can switch between shots for a more dynamic and visually interesting experience.

1. The Traditional Sit-Down Interview

The sit-down interview is the most classic and widely used format in corporate video production. In this style, the interviewee is typically seated facing the camera, with a background that complements the topic of the interview.

Pros:

Simplicity and Professionalism: The traditional style is clean and professional, making it perfect for corporate settings. It allows the viewer to focus on the subject matter without distractions.
Controlled Environment: You can control the lighting, sound, and other elements, ensuring consistency in every shot.
Effective for Authority Figures: It works well for leaders, executives, or anyone whose authority and expertise need to be highlighted.

Cons:

Lack of Variety: A static shot can make the video feel monotonous if not executed well. Viewers may lose interest, especially in long interviews.
Less Dynamic: It may not be ideal for storytelling or conveying emotion, as the interviewee may appear too rigid.

2. On-Location Interviews

On-location interviews are conducted in a real-world setting, whether at the interviewee’s office, a customer’s home, or an outdoor location. This style provides more context and can make the video feel more authentic.

Pros:

Contextual Relevance: The location can add meaning to the interview, visually reinforcing the subject matter. For example, a real estate agent in a home or a business executive at the office creates a sense of authenticity.
Dynamic Environment: The changing environment adds visual interest, making the video feel more lively and engaging.

Cons:

Less Control: Filming on-location comes with its challenges, such as uncontrolled lighting, noise, and possible distractions. These factors can impact video quality.
Logistical Complexity: Securing permits, coordinating schedules, and dealing with unpredictable weather can add time and cost to the production process.

3. Walking Interviews

In a walking interview, the subject walks through a location while being filmed, often with the interviewer off-camera asking questions. This style can create a more dynamic and informal feel.

Pros:

Natural Movement: This style allows the interviewee to appear more relaxed and natural, as if they’re having a conversation rather than answering stiff questions.
Engaging Visuals: The movement adds visual interest, and the environment can be used to support the narrative of the interview.

Cons:

Logistical Challenges: Walking and talking while being filmed requires careful coordination of cameras and lighting, which can be challenging to execute smoothly.
Distractions: The movement may detract from the subject matter if the setting is too busy or noisy.

4. Two-Camera Interviews

In a two-camera interview, multiple cameras are used to capture different angles of the subject, such as a wide shot and a close-up.

Pros:

Dynamic Perspective: With two cameras, you can switch between shots for a more dynamic and visually interesting experience.
Improved Engagement: Changing perspectives keeps the viewer engaged and creates a more immersive viewing experience.
Ideal for Editing: This style is perfect for editing, as the two angles give you more flexibility in the post-production phase.

Cons:

More Complex Setup: Using multiple cameras requires more equipment, crew, and time for setup, making it more expensive and labor-intensive.
Increased Editing Time: The additional footage will also add time to the post-production phase.

5. Green Screen Interviews

A green screen interview involves shooting the interview with a solid green background, which can later be replaced with any desired background in post-production.

Pros:

Endless Possibilities: You can create any environment for your interviewee, whether it’s a corporate office, a digital background, or an abstract visual.
Controlled Environment: Like the traditional sit-down interview, a green screen setup gives you complete control over lighting, sound, and other elements.

Cons:

Post-Production Intensive: This style requires significant work in post-production to insert the background, which can be time-consuming and costly.
Unnatural Look: If not done well, green screen effects can look artificial or distract from the message of the interview.

6. Roundtable Interviews

Roundtable interviews feature multiple people participating in a discussion, often with each individual facing the camera. This style is ideal for panel discussions, brainstorming sessions, or group interviews.

Pros:

Collaborative Atmosphere: A roundtable interview can showcase a collaborative environment, emphasizing teamwork and the exchange of ideas.
Multiple Perspectives: It provides a broader range of viewpoints, making it perfect for exploring diverse opinions on a topic.

Cons:

Coordination Challenges: Managing multiple people in a single shot requires careful camera work and coordination to ensure everyone is adequately framed and heard.
Potential for Disorganization: If not moderated properly, the conversation may become disorganized, leading to less cohesive messaging.

St. Louis Commercial Video: Your Trusted Partner for Video Production Success

At St. Louis Commercial Video, we have been working with businesses, marketing firms, and agencies since 1982 to provide professional video and photography production services. Our extensive experience in the industry means we understand the unique needs of each production, whether it’s a traditional sit-down interview or a dynamic on-location video shoot.

As a full-service professional commercial photography and video production company, we offer everything you need for a successful production, including full-service studio and location video and photography, editing, post-production, and licensed drone pilots. Our team of creative professionals is well-versed in a variety of file types and media styles, ensuring that your content is perfectly tailored to your objectives.

Our private studio is equipped with customizable lighting setups for small productions and interview scenes. It’s large enough to incorporate props, allowing us to create the perfect environment for your interview or video shoot. We specialize in flying drones indoors, adding a unique touch to your video production.

No matter what style of interview or video production you choose, St. Louis Commercial Video can help with every part of the process—from private custom interview studio setups to providing sound and camera operators, and even offering specialized equipment for perfect video results.

Choose St. Louis Commercial Video for your next project, and experience the difference our equipment, expertise, and creative vision can make in bringing your ideas to life.

stlouiscommercialvideo@gmail.com

314-913-5626