In today’s fast-moving digital marketplace, grabbing and holding your audience’s attention is more challenging than ever. Whether you’re creating brand awareness content, a product explainer, or a social media promo, the key to success lies in producing marketing videos that are not only informative but also entertaining and emotionally resonant.
At St Louis Commercial Video, we understand that engagement is the new currency of video marketing. Fun doesn’t mean sacrificing professionalism — it means infusing your video with energy, personality, and thoughtful execution. Here are production techniques that can help elevate your next marketing video from average to unforgettable.
1. Use Relatable Scenarios and Real People
Audiences connect with stories they recognize. Filming real customers, employees, or clients in authentic scenarios creates a human connection that scripted actors sometimes can’t replicate. Candid interviews, testimonials, or behind-the-scenes glimpses build trust and show the personality of your brand.
Pro Tip: Keep it conversational. Overly scripted dialogue can come off as stiff or insincere. Encourage natural responses and edit for clarity and brevity later.
2. Incorporate Motion Graphics and Animation
Dynamic text overlays, animated icons, and kinetic typography can add visual interest and clarify complex ideas. Motion graphics are especially useful in explainer videos, where they help retain attention and reinforce key messaging.
Pro Tip: Use animation to transition between scenes instead of static cuts — it keeps the pace light and energetic.
3. Add Playful Elements Without Distracting from the Message
Subtle humor, visual metaphors, clever transitions, or fun props can liven up your video while still aligning with your brand identity. Think of small moments — a wink from a customer, a sudden camera zoom, or a pop-up fun fact — that make the viewer smile.
Pro Tip: Timing is everything. Keep humor punchy and brief to avoid undercutting the message.
4. Utilize Multiple Camera Angles and Creative Shots
Static talking heads can wear out your audience quickly. Using a variety of camera angles — wide shots, close-ups, over-the-shoulder — adds visual diversity. Drone footage, gimbals, and slider shots offer smooth motion and cinematic quality that elevates your production.
Pro Tip: Match your visual style to the energy of your message. A high-energy campaign may benefit from quick cuts and sweeping shots, while an intimate brand story may shine with slower, steadier footage.
5. Leverage Music and Sound Design
Music sets the tone. A good soundtrack can evoke emotion, emphasize pacing, and guide viewers through your story. Sound effects, when used subtly, also enhance engagement by adding a tactile realism or reinforcing on-screen action.
Pro Tip: Always license music legally, and adjust volume levels so music supports — not competes with — your narration or dialogue.
6. Break the Fourth Wall
One of the fastest ways to create an engaging video is to have your subject directly address the viewer. This “breaking the fourth wall” technique feels personal and invites the audience into the conversation.
Pro Tip: Pair this technique with tight close-ups and direct eye contact for maximum impact.
7. End with a Strong Call to Action
Even the most engaging video falls flat if it lacks a purpose. Encourage viewers to take the next step — whether that’s visiting your website, signing up for a service, or contacting your team. A clear and upbeat CTA keeps the momentum going.
Why Work With St Louis Commercial Video?
Since 1982, St Louis Commercial Video has partnered with businesses, marketing firms, and agencies across the St. Louis region to create fun, impactful, and brand-boosting marketing videos. We are a full-service professional commercial photography and video production company with deep experience in both studio and location shoots. Our private studio offers customizable lighting, space for props, and interview setups that enhance every scene.
We provide expert editing, post-production, and licensed drone operations — including indoor drone capabilities. From creative concepting to sound and camera operators, we have everything you need to bring your vision to life. Plus, we use the latest in Artificial Intelligence tools to repurpose your media across platforms and increase ROI on every project.
Whether you’re producing a corporate sizzle reel, a social media short, or a testimonial campaign, St Louis Commercial Video has the right gear, team, and creativity to make it fun — and successful.
Let’s make your next marketing video not just seen, but remembered.
St Louis Commercial Video Production 