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Proven Ways Service Businesses Cut Video Costs—Without Cutting Quality

As a seasoned professional in commercial video and photography, I understand that investing in high-quality visual content is crucial for service businesses to stand out. However, I also recognize that budget constraints are a primary concern for many decision-makers. The good news is that strategic planning and smart execution can significantly reduce the costs of your video shoots without compromising the final product’s quality or impact.

Here are the top, expert-vetted strategies for service businesses to save money on video production:

1. Maximize Location Efficiency: Group Shoots and Location Scouting

One of the largest variables in video production costs is the time spent on location. Minimize this by adopting a disciplined approach:

Batch Content Production: Instead of planning multiple separate shoots for different needs (website, social media, internal training), plan one or two comprehensive shoot days. Group interviews, B-roll, and employee testimonials together. This saves on crew travel time, setup/teardown, and equipment rental days.
Strategic Location Selection: Prioritize locations that are visually rich and require minimal dressing or lighting modification. Utilizing your existing office, facility, or a client-friendly space can eliminate expensive location fees. Conduct thorough scouting beforehand to ensure the location is quiet and conducive to professional sound recording.
Permit Prudence: Know when a permit is truly necessary. Shooting on private property (with permission) is often free. Public spaces, however, can incur costs. A quick, guerrilla-style shoot may be possible for brief B-roll, but be mindful of professional regulations.

2. Streamline Pre-Production: Planning is the Ultimate Cost-Saver

The time spent in planning directly translates to time (and money) saved on set.

Detailed Storyboarding and Shot Lists: A complete, approved shot list and storyboard are your map. They prevent costly delays on set due to confusion or last-minute creative changes. Every crew member should know exactly what is being captured and why.
Script and Interview Preparation: Ensure all interview subjects are briefed and have approved key talking points. Unscripted interviews that ramble require exponentially more time in the editing room, which increases post-production costs.
Talent Management: When possible, utilize internal company leaders or employees as talent. This eliminates talent agency fees, casting costs, and the day rate for professional actors. Employees often offer more authentic, relatable representation of your service.

3. Smart Equipment and Crew Utilization: Right-Sizing the Production

A large crew and the most expensive gear are not always necessary for commercial success.

Match Equipment to Need: Resist the urge for “over-production.” A simple, compelling interview might only require a two-person crew (videographer and sound tech) and a modest lighting setup. Do not pay for a cinema camera package when a high-end mirrorless setup is sufficient for your delivery medium (e.g., social media).
Combine Roles Where Appropriate: For smaller shoots, look for a “hybrid” producer-videographer who can manage logistics while operating the camera, or a drone pilot who can also operate a ground camera.

4. Maximize Post-Production Efficiency: Repurposing and AI

The true value of your content is realized after the shoot. Strategic post-production is key to stretching your investment.

Repurposing Content is Non-Negotiable: Plan the shoot with the intent to create multiple pieces of content. One long interview can be edited into a 2-minute “About Us” video, five 30-second social media clips, and ten audiograms/quote graphics. This is the single most effective way to save on content creation over time.
Leverage Existing Assets: Incorporate existing, high-quality stills or brand graphics into your video. This reduces the need for new B-roll.
Embrace Artificial Intelligence: AI tools are revolutionizing post-production. They can significantly speed up tasks like initial transcription, subtitle generation, basic color grading, and even rough cuts, translating directly into lower editing labor costs.

Decision Guide — When to Use Studio vs. Your Location

Choose Studio if: tight schedule, multiple stakeholders, need absolute audio control, or you want a repeatable “look” for a series.
Choose Your Location if: process visuals matter (equipment, workspace), you need authentic staff interactions, or you’re telling client-site stories.
Hybrid: Interviews in studio for speed + half-day b-roll at your location for texture.

Indoor Drone? Yes, When It Adds Value

Specialized micro-drones can safely fly indoors to create dynamic establishing shots across lobbies, warehouses, labs, and training centers. The key to cost control is pre-visualization: plan the path, clear walkways, limit extras, and coordinate with facilities to avoid resets.

Compliance, Risk, and Brand Protection (cheap insurance)

Releases for every on-camera person (and products/logos where needed).
Client data: sanitize screens/whiteboards, enable privacy blur in post.
Voice & claims: legal-approved phrasing for “results may vary,” no unsubstantiated outcomes.
Accessibility: captions, contrast, readable font sizes—vital for regulated industries and broader reach.

Partner with St Louis Commercial Video for Image Acquisition Success

For decision-makers seeking successful, cost-effective image acquisition, partnering with an experienced, full-service provider is the ultimate strategy for value.

St Louis Commercial Video is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful image acquisition. As a full-service video and photography production corporation since 1982, we have worked with many businesses, marketing firms, and creative agencies in the St. Louis area for their marketing photography and video needs.

We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. St Louis Commercial Video can customize your productions for diverse types of media requirements. Repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types and styles of media and accompanying software, and we use the latest in Artificial Intelligence for all our media services, ensuring peak efficiency and modern results.

Our private studio lighting and visual setup is perfect for small productions and interview scenes, and our studio is large enough to incorporate props to round out your set. We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. We can even fly our specialized drones indoors for unique, dynamic shots.

Ready to maximize your visual content investment?

Would you like to schedule a consultation to discuss how we can customize a cost-effective video and photography package for your next campaign?

stlouiscommercialvideo@gmail.com

314-913-5626

How Long Should Your Customer Testimonials Be?

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Finding the Perfect Balance for Impactful Brand Storytelling

Customer Testimonials: The Unsung Heroes of Brand Trust

In the realm of corporate marketing, customer testimonials are a powerful form of social proof. When executed well, they communicate authenticity, trust, and satisfaction—all through the lens of your customer’s experience. But one of the most frequent and important questions we hear at St Louis Commercial Video Production is: “How long should our customer testimonials be?”

The answer, like most things in media production, is strategic. The ideal length depends on your marketing goals, the platform where the content will live, and how deep your audience wants to go. In this post, we’ll break down optimal lengths for testimonial videos across different use cases, and offer best practices to ensure every second adds value.

Short and Sweet: 30 to 60 Seconds

If your testimonial is destined for paid advertising, social media, or website headers, aim for 30 to 60 seconds. This format is great for grabbing attention and sparking interest. In just under a minute, the testimonial should answer:

Who the client is
What problem they faced
How your company helped
What result or benefit they gained

These micro-testimonials are perfect for YouTube pre-roll ads, Instagram stories, or as looping banner content on landing pages.

Medium-Form: 1 to 2.5 Minutes

For more in-depth storytelling on your website, email campaigns, or organic social, the sweet spot lies between 60 and 150 seconds. This gives your client enough time to develop their story without losing viewer attention. This is the most versatile format—it’s engaging, digestible, and ideal for conversion-focused content.

In this length, you can explore:

Emotional drivers
Challenges faced
Your unique process
Tangible results
A compelling closing remark or call to action

This format is ideal for B2B audiences or buyers who require more information before making a decision.

Long-Form Testimonials: 3 to 5+ Minutes

Long-form testimonials work when the viewer is already invested—often during mid-to-late stages of the buyer’s journey or in presentation decks, investor meetings, or trade show exhibits.

These testimonials:

Explore deeper narratives
Allow room for anecdotes and behind-the-scenes footage
Establish trust with high-ticket or complex services

However, long-form shouldn’t mean rambling. Clear structure, intentional editing, and focused messaging are essential to keeping your audience engaged.

Tips to Make Any Length Work:

Regardless of the duration, follow these best practices:

Know Your Audience: Tailor tone, pacing, and content style to match the expectations of your viewer.
Script the Structure, Not the Words: Keep it authentic by guiding the narrative without feeding lines.
Use B-Roll Strategically: Support the voiceover with relevant, high-quality visuals that add dimension and credibility.
Professional Production Quality Matters: Crisp audio, clean lighting, and intentional framing enhance the impact of your message.
Make Repurposing Easy: Edit into multiple formats—snippets for social, trailers for ads, full versions for presentations.

Why Partner with St Louis Commercial Video Production

At St Louis Commercial Video Production, we’ve been crafting compelling customer testimonial videos since 1982. As a full-service professional commercial photography and video production company, we bring decades of experience and creativity to every project. Whether it’s in-studio or on-location, our team is equipped with everything you need to make your customer’s voice shine.

We provide:

Studio and location video and photography
Editing, post-production, and licensed drone pilots
AI-enhanced services for smarter content strategy
Expert lighting and private studio setup for clean, polished visuals
Custom interview setups and operator teams
Full-service indoor drone capability for immersive shots
Repurposing strategies to get more life out of your content

Our commitment to customized production means we meet you where you are—whether that’s a 30-second sizzle reel or a five-minute case study. We’re well-versed in all file types and styles of media, ensuring seamless delivery for all your marketing needs.

Let us help you tell your customer stories in a way that’s not only seen—but remembered.

Ready to get started?
Contact St Louis Commercial Video Production today and let’s make your next testimonial video your most powerful marketing tool yet.

stlouiscommercialvideo@gmail.com

314-913-5626

Employee Culture Video Production: Enhancing Corporate Branding and Business Marketing

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In today’s fast-paced business landscape, successful companies understand the importance of corporate branding and effective business marketing strategies. One powerful tool that has gained significant traction in recent years is employee culture videos. These videos not only provide a glimpse into the inner workings of a company but also contribute to establishing a strong brand identity and fostering a sense of community among employees.

Authenticity is key – avoid overly rehearsed or staged scenes.

At St. Louis Commercial Video Production, we’ve been at the forefront of the video production industry since 1982. With decades of experience, we have witnessed the evolution of corporate communication and marketing strategies. In this article, we’ll delve into the significance of employee culture videos, how they impact corporate branding and business marketing, and why partnering with a full-service video production and photography studio like ours can make all the difference.

The Power of Employee Culture Videos

Employee culture videos are a dynamic way to showcase the heart and soul of your organization. They provide an authentic view of your company’s values, work environment, and the people who drive its success. These videos often feature interviews with employees, behind-the-scenes footage, and snippets of daily activities. By humanizing the brand, employee culture videos resonate with both internal and external audiences, creating a more relatable and engaging narrative.

Building a Stronger Brand Identity

Corporate branding goes beyond logos and color schemes. It’s about cultivating a distinct identity that connects with customers and stakeholders on a personal level. Employee culture videos allow you to communicate your brand values in a genuine manner. When potential clients or partners see the faces behind the brand and hear employees passionately talk about their work, it forges a deeper connection. This emotional resonance can lead to increased brand loyalty and positive word-of-mouth promotion.

Engaging Business Marketing

In today’s digital age, storytelling is a cornerstone of effective marketing. Employee culture videos provide a storytelling platform that can be leveraged across various marketing channels. Whether it’s shared on your website, social media platforms, or during presentations, these videos capture the essence of your company in a way that resonates with your target audience. Engaging content is more likely to be shared, expanding your reach and attracting potential customers.

Internal Cohesion and Employee Morale

Employee culture videos aren’t just for external audiences; they play a pivotal role in internal communication as well. When your team members see themselves as integral parts of a larger mission, it boosts morale and fosters a sense of unity. This shared sense of purpose can lead to increased productivity, reduced turnover, and a positive work atmosphere. Employee culture videos remind employees that they are valued contributors to the company’s success.

Crafting Compelling Employee Culture Videos

Creating impactful employee culture videos requires a thoughtful approach and skilled execution. Here’s a step-by-step guide to help you get started:

Define Your Message: Before you pick up a camera, identify the key messages you want to convey through the video. What aspects of your company culture do you want to showcase? What values and attributes define your brand?
Storyboard and Script: Plan the visual and narrative structure of your video. Outline the scenes you want to capture and draft a script that outlines what employees will say. While authenticity is crucial, having a loose script ensures that your key points are covered.
Select Participants: Identify employees who embody your company culture and are comfortable speaking on camera. Ensure a diverse representation to reflect the inclusivity of your workplace.
Capture Authentic Footage: Use a combination of interviews, candid moments, and workplace shots to capture the essence of your company culture. Authenticity is key – avoid overly rehearsed or staged scenes.
Edit Thoughtfully: In post-production, weave together the interviews and footage to create a coherent and engaging narrative. Incorporate visual elements that reinforce your brand identity, such as your logo or company colors.
Add Music and Graphics: Enhance the emotional impact of your video with carefully selected music. Graphics, text overlays, and animations can help emphasize key points and maintain viewer engagement.
Optimize for Platforms: Tailor your video’s length and format to suit different platforms. Shorter versions are ideal for social media, while longer versions can be shared on your website or during presentations.

Partnering with St. Louis Commercial Video Production

As a professional photo and video company, St. Louis Commercial Video Production has a proven track record of delivering high-quality employee culture videos. With our extensive experience, state-of-the-art equipment, and skilled team of creatives, we are well-equipped to bring your vision to life.

Since 1982, we have worked with a diverse range of businesses and organizations in the St. Louis region. Our comprehensive services cover all aspects of video production and photography, from conceptualization to post-production. Whether you’re a large corporation or a small startup, we tailor our approach to meet your unique needs.

We understand that employee culture videos are not just about showcasing your company, but about creating a lasting emotional connection. Our team excels at capturing the authentic moments that define your culture, using them to craft compelling narratives that resonate with your target audience.

St. Louis Commercial Video Production takes pride in the hundreds of successful video projects we have completed over the years. Our expertise extends beyond employee culture videos to various other forms of corporate and marketing videos. When you choose us as your partner, you’re choosing a team that is dedicated to elevating your brand, boosting your business’s marketing efforts, and creating videos that leave a lasting impression.

Conclusion

In the world of corporate branding and business marketing, employee culture videos have emerged as a potent tool for establishing a strong brand identity and fostering deeper connections. These videos go beyond the surface level, giving audiences a genuine glimpse into the heart of your organization. By partnering with a seasoned video production and photography studio like St. Louis Commercial Video Production, you’re tapping into decades of expertise that can bring your company’s culture to life.

As a full-service video production and photography studio, we understand the nuances of crafting compelling employee culture videos that resonate with both internal and external audiences. Let us help you tell your story, enhance your brand, and elevate your business’s marketing efforts. Contact us today to embark on a journey of visual storytelling that will set your company apart.

As a professional photo and video company, St. Louis Commercial Video Production has produced hundreds of video projects and has created many employee culture videos for all types of large and small businesses and organizations in the St. Louis region. Contact us today to transform your company’s culture into a compelling visual narrative.

stlouiscommercialvideo@gmail.com

314-913-5626

Behind the Scenes: The Art of Crafting Compelling Testimonial Videos

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In the world of marketing and advertising, testimonial videos have emerged as a powerful tool for businesses to communicate their brand value and build trust with their audience. These videos provide a platform for real customers to share their experiences, emotions, and insights, effectively conveying the benefits of a product or service. As an experienced video producer at St Louis Commercial Video Production, we understand the importance of creating impactful testimonial videos that resonate with viewers. In this article, we’ll take you behind the scenes to explore the art of crafting compelling testimonial videos.

Capture authentic stories and create impactful videos that drive results.

Understanding the Power of Testimonial Videos

Before delving into the intricacies of crafting testimonial videos, it’s crucial to understand why they are such a valuable asset for businesses. Testimonial videos offer a unique opportunity to humanize your brand and establish credibility. When potential customers see and hear real people sharing their positive experiences, they are more likely to trust your business and feel confident in their decision to engage with you.

These videos go beyond simple advertising; they provide an authentic narrative that connects emotionally with the audience. By showcasing real-life success stories, testimonial videos create a relatable experience that resonates deeply. They allow viewers to visualize themselves benefiting from your products or services, reinforcing the trust and credibility you’ve established.

The Process of Crafting Compelling Testimonial Videos

Crafting a compelling testimonial video involves a thoughtful and strategic approach. At St Louis Commercial Video Production, we follow a well-defined process to ensure that each video we produce is engaging, authentic, and aligned with our clients’ brand messaging. Let’s take a look at the key steps involved:

1. Identifying the Right Subjects

The first step in creating a powerful testimonial video is selecting the right subjects to feature. It’s essential to identify customers who have had a genuinely positive experience with your brand and are willing to share their story. Look for individuals who are articulate, passionate, and can effectively communicate the benefits they’ve gained. This careful selection ensures that your video showcases the best aspects of your business and resonates with your target audience.

2. Preparing for the Shoot

Once the subjects are identified, it’s crucial to properly prepare for the shoot. This involves conducting pre-interviews to understand their story, identify key talking points, and build rapport. We work closely with our clients to develop a list of questions that will elicit detailed responses, capturing the essence of the customer’s experience. Adequate preparation ensures a smooth and efficient shoot, maximizing the quality of the footage captured.

3. Filming the Testimonials

During the shoot, our team of experienced videographers creates a comfortable and supportive environment for the subjects. We use high-quality equipment and professional lighting to capture visually appealing footage. By employing various filming techniques, such as close-ups and dynamic angles, we aim to visually enhance the emotional impact of the testimonials.

4. Editing and Post-Production

The editing and post-production phase is where the testimonial video truly comes to life. Our skilled video editors carefully review the footage and select the most compelling segments. They seamlessly integrate additional visuals, such as product shots or behind-the-scenes footage, to enhance the overall storytelling. The editing process also includes adding background music, voice-overs, and motion graphics to create a polished final product that aligns with your brand identity.

5. Distribution and Promotion

Once the video is finalized, it’s time to distribute and promote it effectively. At St Louis Commercial Video Production, we understand the importance of reaching the right audience. We leverage various platforms, such as websites, social media channels, and email marketing campaigns, to maximize the video’s reach. By targeting the appropriate demographics and utilizing SEO strategies, we ensure that your testimonial videos are seen by the right people at the right time. We also track and analyze the performance of each video, providing valuable insights and data to optimize future marketing efforts.

The Benefits of Partnering with St Louis Commercial Video Production

At St Louis Commercial Video Production, we are a full-service commercial photography and video production company based in St. Louis. With our extensive experience and expertise, we are well-equipped to meet all your photography and video production requirements. Here are some key reasons why you should choose us for your testimonial video needs:

1. Expertise and Professionalism

As experienced photographers and video producers, we have the knowledge, skills, and technical know-how to create compelling testimonial videos. We understand the art of storytelling and how to capture the essence of your brand in a visually engaging manner. With our attention to detail and commitment to quality, we ensure that every aspect of the video production process is executed flawlessly.

2. Customized Approach

We believe in a tailored approach to video production. We take the time to understand your brand, target audience, and marketing objectives, allowing us to create testimonial videos that align perfectly with your vision. Our team collaborates closely with you throughout the process, from conceptualization to final delivery, ensuring that your requirements are met and exceeded.

3. High-Quality Production Value

At St Louis Commercial Video Production, we pride ourselves on delivering videos with exceptional production value. We use state-of-the-art equipment, professional lighting, and industry-standard techniques to capture footage that is visually stunning and emotionally resonant. Our skilled editors then bring the footage to life, incorporating captivating visuals and engaging storytelling elements.

4. Strategic Distribution and Promotion

Creating a compelling testimonial video is only part of the equation. We also understand the importance of effective distribution and promotion. Our team employs strategic marketing techniques to ensure that your videos reach the right audience through targeted channels. We optimize the videos for search engines, leverage social media platforms, and implement email marketing campaigns to maximize visibility and engagement.

5. Proven Track Record

Over the years, we have produced numerous testimonial videos for a wide range of clients across various industries. Our portfolio showcases our ability to capture authentic stories and create impactful videos that drive results. We have helped businesses enhance their brand reputation, increase customer trust, and generate leads through our video production services.

As experienced photographers and video producers, St Louis Commercial Video Production has produced many compelling storytelling testimonial video communications with our video production services. We are dedicated to helping businesses like yours effectively communicate their brand value and connect with their audience through the power of testimonial videos.

Contact us today to discuss your branding and business marketing communications needs. Together, we can create testimonial videos that leave a lasting impression on your target audience and drive the success of your business.

stlouiscommercialvideo@gmail.com

314-913-5626

Explainer videos are a fantastic way to educate audiences. Their short, concise nature makes them great for conveying the essential details of a business, product, service, or idea. In a short amount of time, they can facilitate a quick understanding of the topic.

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Are you looking for an engaging way to capture the attention of your audience? An explainer video is the best tool to educate and inform them quickly, concisely and effectively. You can communicate the broad strokes of your business, product, service or concept in a simple yet effective way that resonates with your viewers.

An explainer video is THE ultimate tool for audience education It communicates the broad strokes of a business product service or concept in a quick snappy way concisely communicating the important key points and creating instant understanding.

Introduction: What is an Explainer Video?

An explainer video is a short, compelling, and illustrative motion graphic video which helps to explain a business, product, service or concept in an engaging way. Explainer videos can be used to introduce customers to your brand story and its goals and to highlight the features of a product or service. Explainer videos have become essential visual aids for businesses as they create a memorable visual representation that communicates the key elements of a company’s message.

Explainer videos work by quickly summarizing complex concepts by leaving out unnecessary details. The end goal is to provide viewers with enough information so that they are excited about your product or brand while also understanding how it works and providing them with enough information so that they know what you offer compared with other competitors.

Companies use explainer videos as an effective tool for interactive marketing because it:

Increases engagement rate from potential customers
Encourages them to take action
Makes it easier for them to comprehend your product offering

Benefits of Using an Explainer Video

An explainer video makes it simpler for viewers to grasp messages, including complex ideas in a short amount of time. It also enables prospects to gain an understanding into the business, product or service and hang onto that knowledge, quickly driving engagement and interest.

Explainer videos create instant understanding. This can lead to increased conversions from your website and other marketing platforms. As explainer videos provide an immediate understanding of the services on offer, it encourages viewers to consider making a purchase there and then or remember the company for potential future purchases.

In addition to motivating prospective customers, explainer videos save time during onboarding processes by simplifying any complex topics – helping to decrease customer queries during training and support channels. They can be re-used over time, saving costs every time they need updating content-wise as they require minimal changes; meaning any ambiguities are addressed without needing large costs incurred through full video production processes again and again.

How an Explainer Video Can Help Your Business

Explainer videos are short, succinct videos, typically between two and three minutes long, that outline a product’s key features, explain how it works and the benefits it offers users. They are designed to inform and assist prospective customers in their journey toward making a purchase decision.

Explainer videos are fast becoming the go-to tactics for many businesses today. Not only do they quickly catch attention and drive engagement with viewers, they provide an interactive platform to teach customers about your offerings while delivering lasting impression and excellent Return on Investment (ROI). Explainer videos are an incredibly powerful way to get your key messages across quickly and effectively.

Explainer videos have been proven to significantly impact buying decisions – helping potential buyers form a more comprehensive view about what your business is offering. Customers viewing explainer videos are more likely to develop brand loyalty, understanding and trust than audiences who haven’t seen one.

Created by professional video production studios capable of developing creative scripts and visuals tailored towards your target audience that focus on the benefits of your product or service and not just unique features. An explainer video can take the complicated message you want to communicate and make it easy to understand through visual cues which makes them perfect for all types of audiences especially digital native generations like Generation Z or Millennials who prefer visually captivating content over long-form text-based information as they do not have enough time or patience to read through long tutorials or FAQs sections of websites.

Explainer Videos can also be used in webinars, seminars as well as being utilized in sales pitches that help close leads quickly while ensuring they get access to necessary information without taxing their time resources too heavily giving you higher ROI from investments made in such marketing campaigns with minimal cost margins associated with outsourced production costs etc.

If you want more eyes on your business thus generating maximum engagement along with higher sales conversion rate Explainer Videos should be an integral part of your marketing campaign strategies moving forward!

How to Create an Effective Explainer Video

Creating an explainer video that is effective for audience engagement and education can feel like a daunting task, but with the right elements in place, it can be done in a relatively short amount of time. Here are a few steps to help you get started:

Start by deciding on the target audience and what they hope to gain from your explainer video. You will want to use language that is both easy to engage with, and speaks directly to the target demographic. A successful explainer video will use visual techniques such as storytelling and animation to keep the viewer entertained while conveying information clearly and concisely.
Identify what makes your product or service stand out from others – this key element should be made clear in the explainer video so that viewers can quickly understand what they’re being offered by you. Consider which visuals would best represent how your product or service works and then create storyboards outlining the key features that you wish to demonstrate. Remember – viewers only have limited attention spans, so keep it short (aim for 1-3 minutes max).
Once your storyboard is complete, it’s time for production! Choose engaging music and sound effects, ensure each element ties into your desired message, shoot footage where necessary (only if absolutely necessary), animate graphics in keeping with your overall style – these are just some of the choices you will need to make during production editing. If needed, source a voice over artist who has experience narrating corporate style videos; good narration will ensure that viewers follow along with ease.
Finally – review colors, fonts and styling options used across all aspects of production; consistent design choices between all elements used in an explainer video will give viewers automatic assurance they are viewing something professionally produced without confusion or interruption of their viewing experience throughout its entirety.

*Explainer video production with producer, talent and camera operator.*

Different Types of Explainer Videos

Explainer videos come in different shapes and sizes, with the ultimate goal to simplify a concept and educate an audience. The types of explainer videos can be broadly divided into four main categories:

Animated Explainer Videos: These videos will use predetermined characters and visuals, designed with tools like Adobe After Effects or Adobe Premiere Pro to make an audience understand how a product or service works. This format is often used when a business wants to create a fun, engaging video that appeals to many age groups and backgrounds.
Live Action Explainer Videos: This type of video uses footage from real people instead of animations. It can showcase customer testimonials or provide “innovative demonstrations” for explaining complex concepts in simple terms. Live Action explainer videos have the power to almost directly appeal to the audience emotionally and create deeper connections than animation could ever do in a short time frame.
Educational Explainer Videos: These are specially crafted for younger audiences who require special attention when it comes to learning and comprehension. This type of explainer video is usually presented using easy words, clear visuals, focused objectives, and often mnemonic devices in order to help the core message stick better with the kids. Viewers most efficiently process information during play rather than lengthy lectures or instructions accompanied by subtitles as they often fail miserably attempting this task as they mostly aim at lecturing rather than playing around topics making them bored eventually with messages hardly sticking even while adult audiences might comprehend messages quickly without feeling desperate.
Interactive Explainer Videos: Through interactive videos, businesses can turn passive viewership into active engagement-driven activities that constantly excite the user throughout their journey on your website/app leading up video page, thus providing for longer watch period combined with enhanced learning capability due its interactive nature enabling users practice activities related solving problems showcasing all features of products helping potential customers get hands on experience even before purchase/usage driving personalization & giving customers overall enriching ride!

Tips for Creating an Engaging Explainer Video

In a world of digital marketing where attention spans are dwindling, it’s more important than ever to create explainer videos that engage viewers and keep them interested. Here are some tips to help you create an engaging explainer video:

Make It Creative: Make sure your explainer video stands out from the crowd by taking a creative approach. Think outside the box, use vibrant visuals, employ storytelling techniques and add humor whenever relevant – these will all help make your video feel unique.
Focus on Your Audience: When creating an explainer video, make sure to keep your target audience in mind throughout the process. Take the time to research their pain points and consider any potential roadblocks they may face so you can include relevant information that resonates with them in the video.
Add Music: One of the best ways to ensure your viewers remain engaged is by including music in your explainer video. It helps set the tone for the entire production and can be used as a tool to further emphasize key points or evoke emotions from viewers.
Keep It Short: Nothing will dampen an audience’s enthusiasm faster than an overly long explanation – so keep explanations short and sweet (ideally under 90 seconds) when creating your explainer videos! Short videos not only appeal more to viewers but also help increase conversions because people are likely to watch until completion before taking action.

Explainer Video Examples

Explainer videos come in all shapes and sizes, from whiteboard animation to motion graphics and beyond. When creating an explainer video for your business or organization, the options are seemingly boundless. To get an idea of the type of video that might work best for you, let’s explore some example explainer videos to help inform your choice:

Whiteboard Animation: This type of explainer video typically relies on drawings instead of live footage or animation to tell its story. It uses text along with hand-drawn images or animated “stick figures” to walk viewers through a concept, product or service. Through its playful nature, whiteboard animations can be great at engaging an audience while still providing a depth of understanding with simple visuals.
Motion Graphics & 2D Animation: Such videos might involve movement in objects or text, 3D figures that appear as cutouts on screen, high-quality imagery and clean typography that highlights key features and messages. This type of video is great for showcasing complicated concepts in a concise manner, as well as for driving home certain aspects for which more involved imagery would create too much clutter.
Live Action Explainer Video: Live action videos typically combine actors on set with more illustrative elements like icons and logos that help display the concept being discussed. This is a great option when your product has tangible components or you want the demonstrative nature of actors to highlight features and benefits more strongly than graphics alone could do.
3D Animation Explainer Video: 3D animation combines 3D models with motion paths and special effects to create stunning visuals that grab viewers’ attention right away. They’re especially effective at demonstrating complicated processes like manufacturing or software development in ways otherwise hard to replicate using other techniques while maintaining a high level of profundity without overcomplicating matters thanks to scenes featuring only user interface elements (or virtually any other aspect imaginable).

A well-made explainer video is arguably one of the most powerful tools for instant audience education.

It allows you to quickly explain your business offering, product, service or concept in a way that easily reaches both current and potential customers.

The content within an explainer video should clearly communicate your brand’s key points, leaving your audience with an understanding of who you are, what you offer and why they should choose you.

To ensure maximum success with an audience, use data to create an effective video script specifically tailored to your audience. Your explainer video will then provide the perfect platform to power conversion, build trust and accurately display the value of your offering with clarity and urgency. With its ability to engage viewers emotionally as well as intellectually, it is no wonder that many marketers consider an explainer video THE ultimate tool for audience education today.

Mike Haller
314-913-5626 stlouiscommercialvideo@gmail.com

Video Production is a Good Investment for Your Marketing Communications.

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As a marketing tactic, video production is an investment. The equipment required to produce and edit video is not cheap and if you do not have the in-house expertise to create high-quality video, you will need to pay for the services of a video production company. While this might appear to be an expensive marketing tactic, the ROI of video is incredibly high. Statistics show that audiences are three times more likely to purchase a product after watching a branded video than if they read the same description in text form, and almost twice as likely if they read reviews written by other customers. Video also gives your brand the ability to connect and engage with your audience on a personal level. It allows you to place a face behind your product or service and show potential customers the people behind your business. This will help to build trust and make your brand more relatable, which is essential in the competitive world of business.

Video Content is Incredibly Influential

Video is a highly engaging format that has been proven to increase brand awareness and drive sales for businesses. However, many companies are still hesitant to incorporate it into their marketing plans because they don’t think their target audience will find it interesting or valuable. This couldn’t be further from the truth. Video is compelling and engaging, regardless of whether the viewer is interested in your product or service. When used correctly, video can be incredibly influential and has the power to impact an audience and change their behavior. This type of impact is difficult to achieve with other marketing strategies because of the level of engagement video content has with viewers. Whereas articles and blog posts require the reader to be actively interested in the topic and take the time to read and understand them, video is a passive engagement that can be watched without effort from the viewer.

Commercial video production is a wise investment for future sales. Remote location taping outside.

Video can be easily shared

Video is easily shareable and is one of the primary metrics used to track the success of marketing campaigns. You may be wondering how you will be able to track the success of your video marketing campaigns if you do not know who is viewing your videos and where they are being viewed. However, this information can be easily retrieved from most tracking platforms. Once you have created your video marketing campaign, you can share it across all of your social media channels and encourage your followers to do the same. This will allow your video to travel further than your personal network and increase your video views and engagement statistics. When choosing the platform on which to host your video, make sure you choose a host that allows you to embed your video onto other websites. This will make it easy for you to share your video with a wider audience and will help increase your video views and engagement statistics.

Video content is effective at educating and selling

Video is a great format to use when trying to educate your audience about your products and services and sell them on purchasing from your company. However, it is important to choose the right type of video for the goal you are trying to achieve. For example, if you are trying to sell your products, it is best to create an explainer video. Explainer videos are short, to-the-point videos that explain what your business does and why your products are valuable. They are great for selling because they allow viewers to see how your products work and what they can do for them without any extra effort from the customer. If you are trying to educate your audience about a specific aspect of your business, you might want to create an educational video. These types of videos are designed to be longer and more in-depth than an explainer video and are useful for answering your customers’ questions.

Spending on video production is a good investment

Video is an engaging form of content that can help your business to rank higher in search engines, increase brand awareness and drive more sales. Despite these benefits, many companies are hesitant to incorporate video into their marketing strategy. Video can be an expensive marketing tactic, but it has a high return on investment and can be easily shared across social media channels to reach a wider audience. Video can be used to educate customers and sell your products, making it an effective marketing tool for businesses.

Mike Haller
314-913-5626 stlouiscommercialvideo@gmail.com

St Louis Commercial Video Production

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Video production services include TV commercials, corporate videos, product demo videos, animated videos, website videos, real-estate videos and much more.

We stand out from most St Louis video production companies. Specializing in going the extra mile by offering full-service video production, digital advertising, and creative marketing strategies.

Our creative video crew can revive previous projects or create and execute from scratch. Catering to all your needs, when script to screen is your goal.

St Louis Commercial Video Production

We are a creative multimedia company specializing in video production, video editing, animation and graphic design. We produce video for broadcast advertising, corporate training, PR, digital displays and more.

Rob Haller, 314-604-6544
stlouiscommercialvideo@gmail.com
Corporate communications and training videos.

Incredible Tips Tо Rev Uр Yоυг Mobile Marketing

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Wһаt аге уоυг personal thoughts оn mobile marketing? Dо уоυ view еνегуtһіng уоυ саn оn tһе subject аnԁ tгу tо improve υроn уоυг оwn plan? Tһеге аге numerous resources аνаіӏаЬӏе ѕυсһ аѕ magazines, videos, books, shows, etc. There’s ѕо mυсһ information іt саn Ье hard tо knоw wһеге tо begin. Well, tгу gоіng tһгоυgһ tһеѕе tips tо find уоυг starting point.

Video

Wіtһ mobile users, text іѕ fаг mоге influential tһаn video, ѕо remember tһаt Ьеfоге developing уоυг marketing campaign. Uрwагԁѕ оf 88% оf аӏӏ mobile users deal іn text messages, Ьυt оnӏу агоυnԁ 41% оf tһеm tаkе tһе time tо watch videos оn tһеіг mobile devices. Tһіѕ оЬνіоυѕӏу means text ѕһоυӏԁ Ье уоυг bigger area оf focus.

mobile marketing should not be overlooked in your advertising

QR codes аге tһе latest trend іn mobile marketing. Yоυ wаnt tо put а bar code оn уоυг product, аnԁ tһе customer саn tһеn scan tһаt wіtһ tһеіг smart phone. Onсе tһаt bar code іѕ scanned уоυ саn һаνе іt set υр tо link tһеm ѕо а coupon ог video, геаӏӏу wһаtеνег уоυ wаnt tһаt wіӏӏ bring mоге interest tо уоυг product.

Bеіng aware оf wһаt tools аге аνаіӏаЬӏе tо уоυ саn mеаn making mоге customers aware оf уоυг business! Understand tһе tools applicable tо уоυг mobile marketing campaign Ьеfоге уоυ begin, tо maximize tһе potential оf tһіngѕ ӏіkе audio, location-awareness аnԁ video. Hаνе а solid idea оf һоw tо incorporate аӏӏ оf іt іntо уоυг promotions.

Uѕе scannable QR codes tо introduce уоυг brand tо customers. Link а QR code wіtһ а discount ог coupon tһаt іѕ оnӏу fоυnԁ оn tһе mobile application, product information, short video ог аnоtһег relevant item оf νаӏυе tо tһе user. Tһіѕ іѕ effective аt gеttіng customers familiar wіtһ уоυг brand.

Nоw tһаt уоυ һаνе аn idea оn wһеге tо start crafting уоυг оwn mobile marketing plan, tһе nехt step іѕ tо mаkе а task list. Tһеn create time іn уоυг schedule wһісһ іѕ dedicated tо mobile marketing. Aге уоυ ready tо apply wһаt уоυ read tо уоυг business? If уоυ саn ԁо ѕо diligently, аnԁ patiently, уоυ саn reap rich rewards.

314-892-1233
Mike Haller
St Louis Video Producer
mikeh@hallerconcepts.com
St Louis, Missouri, USA | Video Production