Are you looking for an engaging way to capture the attention of your audience? An explainer video is the best tool to educate and inform them quickly, concisely and effectively. You can communicate the broad strokes of your business, product, service or concept in a simple yet effective way that resonates with your viewers.

Introduction: What is an Explainer Video?

An explainer video is a short, compelling, and illustrative motion graphic video which helps to explain a business, product, service or concept in an engaging way. Explainer videos can be used to introduce customers to your brand story and its goals and to highlight the features of a product or service. Explainer videos have become essential visual aids for businesses as they create a memorable visual representation that communicates the key elements of a company’s message.

Explainer videos work by quickly summarizing complex concepts by leaving out unnecessary details. The end goal is to provide viewers with enough information so that they are excited about your product or brand while also understanding how it works and providing them with enough information so that they know what you offer compared with other competitors.

Companies use explainer videos as an effective tool for interactive marketing because it:

• Increases engagement rate from potential customers
• Encourages them to take action
• Makes it easier for them to comprehend your product offering

Benefits of Using an Explainer Video

An explainer video makes it simpler for viewers to grasp messages, including complex ideas in a short amount of time. It also enables prospects to gain an understanding into the business, product or service and hang onto that knowledge, quickly driving engagement and interest.

Explainer videos create instant understanding. This can lead to increased conversions from your website and other marketing platforms. As explainer videos provide an immediate understanding of the services on offer, it encourages viewers to consider making a purchase there and then or remember the company for potential future purchases.

In addition to motivating prospective customers, explainer videos save time during onboarding processes by simplifying any complex topics – helping to decrease customer queries during training and support channels. They can be re-used over time, saving costs every time they need updating content-wise as they require minimal changes; meaning any ambiguities are addressed without needing large costs incurred through full video production processes again and again.

How an Explainer Video Can Help Your Business

Explainer videos are short, succinct videos, typically between two and three minutes long, that outline a product’s key features, explain how it works and the benefits it offers users. They are designed to inform and assist prospective customers in their journey toward making a purchase decision.

Explainer videos are fast becoming the go-to tactics for many businesses today. Not only do they quickly catch attention and drive engagement with viewers, they provide an interactive platform to teach customers about your offerings while delivering lasting impression and excellent Return on Investment (ROI). Explainer videos are an incredibly powerful way to get your key messages across quickly and effectively.

Explainer videos have been proven to significantly impact buying decisions – helping potential buyers form a more comprehensive view about what your business is offering. Customers viewing explainer videos are more likely to develop brand loyalty, understanding and trust than audiences who haven’t seen one.

Created by professional video production studios capable of developing creative scripts and visuals tailored towards your target audience that focus on the benefits of your product or service and not just unique features. An explainer video can take the complicated message you want to communicate and make it easy to understand through visual cues which makes them perfect for all types of audiences especially digital native generations like Generation Z or Millennials who prefer visually captivating content over long-form text-based information as they do not have enough time or patience to read through long tutorials or FAQs sections of websites.

Explainer Videos can also be used in webinars, seminars as well as being utilized in sales pitches that help close leads quickly while ensuring they get access to necessary information without taxing their time resources too heavily giving you higher ROI from investments made in such marketing campaigns with minimal cost margins associated with outsourced production costs etc.

If you want more eyes on your business thus generating maximum engagement along with higher sales conversion rate Explainer Videos should be an integral part of your marketing campaign strategies moving forward!

How to Create an Effective Explainer Video

Creating an explainer video that is effective for audience engagement and education can feel like a daunting task, but with the right elements in place, it can be done in a relatively short amount of time. Here are a few steps to help you get started:

1. Start by deciding on the target audience and what they hope to gain from your explainer video. You will want to use language that is both easy to engage with, and speaks directly to the target demographic. A successful explainer video will use visual techniques such as storytelling and animation to keep the viewer entertained while conveying information clearly and concisely.
2. Identify what makes your product or service stand out from others – this key element should be made clear in the explainer video so that viewers can quickly understand what they’re being offered by you. Consider which visuals would best represent how your product or service works and then create storyboards outlining the key features that you wish to demonstrate. Remember – viewers only have limited attention spans, so keep it short (aim for 1-3 minutes max).
3. Once your storyboard is complete, it’s time for production! Choose engaging music and sound effects, ensure each element ties into your desired message, shoot footage where necessary (only if absolutely necessary), animate graphics in keeping with your overall style – these are just some of the choices you will need to make during production editing. If needed, source a voice over artist who has experience narrating corporate style videos; good narration will ensure that viewers follow along with ease.
4. Finally – review colors, fonts and styling options used across all aspects of production; consistent design choices between all elements used in an explainer video will give viewers automatic assurance they are viewing something professionally produced without confusion or interruption of their viewing experience throughout its entirety.

Different Types of Explainer Videos

Explainer videos come in different shapes and sizes, with the ultimate goal to simplify a concept and educate an audience. The types of explainer videos can be broadly divided into four main categories:

1. Animated Explainer Videos: These videos will use predetermined characters and visuals, designed with tools like Adobe After Effects or Adobe Premiere Pro to make an audience understand how a product or service works. This format is often used when a business wants to create a fun, engaging video that appeals to many age groups and backgrounds.
2. Live Action Explainer Videos: This type of video uses footage from real people instead of animations. It can showcase customer testimonials or provide “innovative demonstrations” for explaining complex concepts in simple terms. Live Action explainer videos have the power to almost directly appeal to the audience emotionally and create deeper connections than animation could ever do in a short time frame.
3. Educational Explainer Videos: These are specially crafted for younger audiences who require special attention when it comes to learning and comprehension. This type of explainer video is usually presented using easy words, clear visuals, focused objectives, and often mnemonic devices in order to help the core message stick better with the kids. Viewers most efficiently process information during play rather than lengthy lectures or instructions accompanied by subtitles as they often fail miserably attempting this task as they mostly aim at lecturing rather than playing around topics making them bored eventually with messages hardly sticking even while adult audiences might comprehend messages quickly without feeling desperate.
4. Interactive Explainer Videos: Through interactive videos, businesses can turn passive viewership into active engagement-driven activities that constantly excite the user throughout their journey on your website/app leading up video page, thus providing for longer watch period combined with enhanced learning capability due its interactive nature enabling users practice activities related solving problems showcasing all features of products helping potential customers get hands on experience even before purchase/usage driving personalization & giving customers overall enriching ride!

Tips for Creating an Engaging Explainer Video

In a world of digital marketing where attention spans are dwindling, it’s more important than ever to create explainer videos that engage viewers and keep them interested. Here are some tips to help you create an engaging explainer video:

1. Make It Creative: Make sure your explainer video stands out from the crowd by taking a creative approach. Think outside the box, use vibrant visuals, employ storytelling techniques and add humor whenever relevant – these will all help make your video feel unique.
2. Focus on Your Audience: When creating an explainer video, make sure to keep your target audience in mind throughout the process. Take the time to research their pain points and consider any potential roadblocks they may face so you can include relevant information that resonates with them in the video.
3. Add Music: One of the best ways to ensure your viewers remain engaged is by including music in your explainer video. It helps set the tone for the entire production and can be used as a tool to further emphasize key points or evoke emotions from viewers.
4. Keep It Short: Nothing will dampen an audience’s enthusiasm faster than an overly long explanation – so keep explanations short and sweet (ideally under 90 seconds) when creating your explainer videos! Short videos not only appeal more to viewers but also help increase conversions because people are likely to watch until completion before taking action.

Explainer Video Examples

Explainer videos come in all shapes and sizes, from whiteboard animation to motion graphics and beyond. When creating an explainer video for your business or organization, the options are seemingly boundless. To get an idea of the type of video that might work best for you, let’s explore some example explainer videos to help inform your choice:

• Whiteboard Animation: This type of explainer video typically relies on drawings instead of live footage or animation to tell its story. It uses text along with hand-drawn images or animated “stick figures” to walk viewers through a concept, product or service. Through its playful nature, whiteboard animations can be great at engaging an audience while still providing a depth of understanding with simple visuals.
• Motion Graphics & 2D Animation: Such videos might involve movement in objects or text, 3D figures that appear as cutouts on screen, high-quality imagery and clean typography that highlights key features and messages. This type of video is great for showcasing complicated concepts in a concise manner, as well as for driving home certain aspects for which more involved imagery would create too much clutter.
• Live Action Explainer Video: Live action videos typically combine actors on set with more illustrative elements like icons and logos that help display the concept being discussed. This is a great option when your product has tangible components or you want the demonstrative nature of actors to highlight features and benefits more strongly than graphics alone could do.
• 3D Animation Explainer Video: 3D animation combines 3D models with motion paths and special effects to create stunning visuals that grab viewers’ attention right away. They’re especially effective at demonstrating complicated processes like manufacturing or software development in ways otherwise hard to replicate using other techniques while maintaining a high level of profundity without overcomplicating matters thanks to scenes featuring only user interface elements (or virtually any other aspect imaginable).

A well-made explainer video is arguably one of the most powerful tools for instant audience education.

It allows you to quickly explain your business offering, product, service or concept in a way that easily reaches both current and potential customers.

The content within an explainer video should clearly communicate your brand’s key points, leaving your audience with an understanding of who you are, what you offer and why they should choose you.

To ensure maximum success with an audience, use data to create an effective video script specifically tailored to your audience. Your explainer video will then provide the perfect platform to power conversion, build trust and accurately display the value of your offering with clarity and urgency. With its ability to engage viewers emotionally as well as intellectually, it is no wonder that many marketers consider an explainer video THE ultimate tool for audience education today.

Mike Haller
314-913-5626 stlouiscommercialvideo@gmail.com