As a marketing tactic, video production is an investment. The equipment required to produce and edit video is not cheap and if you do not have the in-house expertise to create high-quality video, you will need to pay for the services of a video production company. While this might appear to be an expensive marketing tactic, the ROI of video is incredibly high. Statistics show that audiences are three times more likely to purchase a product after watching a branded video than if they read the same description in text form, and almost twice as likely if they read reviews written by other customers. Video also gives your brand the ability to connect and engage with your audience on a personal level. It allows you to place a face behind your product or service and show potential customers the people behind your business. This will help to build trust and make your brand more relatable, which is essential in the competitive world of business.

Video Content is Incredibly Influential

Video is a highly engaging format that has been proven to increase brand awareness and drive sales for businesses. However, many companies are still hesitant to incorporate it into their marketing plans because they don’t think their target audience will find it interesting or valuable. This couldn’t be further from the truth. Video is compelling and engaging, regardless of whether the viewer is interested in your product or service. When used correctly, video can be incredibly influential and has the power to impact an audience and change their behavior. This type of impact is difficult to achieve with other marketing strategies because of the level of engagement video content has with viewers. Whereas articles and blog posts require the reader to be actively interested in the topic and take the time to read and understand them, video is a passive engagement that can be watched without effort from the viewer.

Video can be easily shared

Video is easily shareable and is one of the primary metrics used to track the success of marketing campaigns. You may be wondering how you will be able to track the success of your video marketing campaigns if you do not know who is viewing your videos and where they are being viewed. However, this information can be easily retrieved from most tracking platforms. Once you have created your video marketing campaign, you can share it across all of your social media channels and encourage your followers to do the same. This will allow your video to travel further than your personal network and increase your video views and engagement statistics. When choosing the platform on which to host your video, make sure you choose a host that allows you to embed your video onto other websites. This will make it easy for you to share your video with a wider audience and will help increase your video views and engagement statistics.

Video content is effective at educating and selling

Video is a great format to use when trying to educate your audience about your products and services and sell them on purchasing from your company. However, it is important to choose the right type of video for the goal you are trying to achieve. For example, if you are trying to sell your products, it is best to create an explainer video. Explainer videos are short, to-the-point videos that explain what your business does and why your products are valuable. They are great for selling because they allow viewers to see how your products work and what they can do for them without any extra effort from the customer. If you are trying to educate your audience about a specific aspect of your business, you might want to create an educational video. These types of videos are designed to be longer and more in-depth than an explainer video and are useful for answering your customers’ questions.

Spending on video production is a good investment

Video is an engaging form of content that can help your business to rank higher in search engines, increase brand awareness and drive more sales. Despite these benefits, many companies are hesitant to incorporate video into their marketing strategy. Video can be an expensive marketing tactic, but it has a high return on investment and can be easily shared across social media channels to reach a wider audience. Video can be used to educate customers and sell your products, making it an effective marketing tool for businesses.

Mike Haller
314-913-5626 stlouiscommercialvideo@gmail.com