St Louis Commercial Video production company is dedicated to delivering high-quality corporate videos, commercials, marketing content, multi-camera live event coverage, expertly-crafted documentary films and series, interviews, music videos, and narrative films.

We’re going to be talking about how you should use testimonials in your marketing and the case studies that help you sell the products you have available.

First, let’s talk about testimonials. Testimonials are written or recorded statements that support your credibility and level of expertise. They also strengthen your reputation by displaying the trust that other people have in you and your business offerings. Testimonials work because they aren’t strong sales pitches—they come across in an honest voice and establish trust.

Now let’s talk about case studies. Case studies are stories that illustrate how a customer used a product or service and how it helped them achieve their goals. Case studies work because they show how other people have used the product or service successfully, which inspires more people to buy it themselves and achieve similar results.

B-roll is important for the same reason. What does a picture say about you? Everything. It’s what your audience will see and interpret as part of the story, so you want it to impact them in some way.

There are always creative ways to get the images that you want to get. We can help with drone footage, tripods, sliders, or stock footage—whatever suits your needs best!

Randy Hamann

stlouiscommercialvideo@gmail.com

9910 Claywood Court

St Louis, MO 63126