Testimonial videos with b-roll usually result in a more exciting and engaging video that consumers appreciate. As you plan your customer testimonials, take steps to film customer testimonial b-roll that will guide viewers through the content, keep them engaged, and help them to see the true value in your product or service. Here are some tips for filming customer b-roll videos for your supportive texts.

Include environmental images that will help the consumer feel connected to where and how your brand is produced. Keep footage as relatable as you can. Consider using footage of the team working together, colleagues operating together or similar b-roll. This will add authenticity and a human connection to the brand.

Remember, b-roll video production for your customer testimonial videos has an equally important role as does the interview itself. Together, these two elements will make your customer testimonial the important, effective piece of content that you will use to generate trust and leads for your brand.

Mike Haller
314-913-5626
stlouisphotostudio@gmail.com